I see a team as an opportunity for the agent to have hockey stick growth for the real estate agent. Real estate agents are looking for a mix of four things when joining a real estate team.
- Support
- Accountability
- Leads
- Training
Support comes in all of those little moments when the agent needs help and direction. Support about how to write a specific phrase, getting that last minute help before walking into a new client appointment, how to handle an inspection report repair request and on and on and on.
Accountability is a tricky one. Lots of people don’t think they need it. The aware agents realize we all need it at some level. Unfortunately when people think of accountability it’s the stereotypical berating and shaming you see out of sports coaches, bad managers and frustrated parents. True accountability is asking if you did what you said you would do. If you didn’t, then the question will look at what didn’t work, whether that was you or the goal. Check out this podcast at The1Thing with Tony DiCello to see what proper accountability sounds like.
Leads (or opportunites) are what most every single agent wants when looking for a team, even though it might be the other three things they need most. They would like leads handed to them on a silver platter and warm as fresh cookies, but most are looking for internet leads. Some teams have lots of listings so there are many sign calls and open house opportunities. Either way, they want to see opportunities.
Training I think is the most important aspect of a team, in my opinion. You don’t know what you don’t know. Most of the fast starting agents I know of had some kind of real estate history. Their parents or friends were agents or they were assistants or something where they had the exposure to the process. Training takes many forms; script-practice, role-playing, weekly meetings, intensive one-on-ones, 90-day plans, etc.
Whether you are looking for a real estate team or running a real estate team, you should look at these aspects and see how it’s working.
