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Are you caught in The Ready Aim Loop?
Does this sound like you? You listen to someone talk about a great lead generation tool or tactic. You get excited. You buy the plan, the tool, the system, or whatever.
You say you will start on Monday. Then you get second thoughts. You wonder if you are ready. You question if it will work.
You see someone else talking about a different idea. You get excited again but never follow through. And you repeat this again, and again.
The Ready Aim Loop has killed more dreams than Freddy Kruger.
They’ll tell you it’s their tool, their system, their plan. But the agents who break through aren’t using better tools. They’re thinking differently.
You know you are so close to the having the career of your dreams but you haven’t figured out how to bridge that gap.
That’s where I come in.
No one is ready for real estate at first. Including me.
Mike Rohrig, Certified Coach | 25+ Years in Real Estate | Transforming Agents For Years
Before real estate, I was headed toward a career in therapy. I have a psychology degree and a genuine obsession with why people do what they do — and why they don’t do what they know they should.
Real estate scratched that itch. So does coaching.
I’ve been an assistent, an agent, a Principal Broker, and a Director of Sales for a mega-team. I’ve seen what separates agents who thrive from agents who grind themselves into the ground.
It’s almost never skill. It’s never market conditions.
I’ve had clients cry telling me their biggest fears — and find their biggest breakthroughs in the same conversation. That’s the work I’m here to do.
If you landed on this page, something isn’t working. Let’s figure out what it actually is.
Testimonials
Mike truly gets it! He’s a coach, mentor, counselor, friend, strategizer, and more than once, a lifesaver! In a chaotic industry that’s ever changing, my weekly calls with Mike keep me grounded and focused on my goals!
Suzi DumasRealtor 
I feel privileged to work with Mike. He has a true genuine desire to help others excel and does it in many ways: he tailors his guidance to suit your own abilities and stumbling blocks; he reads your struggles and responds in a way that is insightful.
Leonora ChianelloRealtor 
I've been working with Mike for about 4 years now and I am so thankful to have such an intuitive coach on my side. He has challenged me to open my way of thinking, focus on what matters most, all while staying true to myself in the process.
Tiana JavierRealtor 
I've been working with Mike to help me strategize my career as a new real estate agent. His method is specifically designed with you, as an individual, in mind. It's not a one-size fits all type coaching.
Christelle Ndome-YandunRealtor 
Having the experience of training and coaching others in my past careers, (and also being stuck with not so good coaches) I can say it's been a breath of fresh air having Mike as my coach!
Davide CookRealtor 
Mike is exactly the coach I have been looking for. I cannot say enough good things about him! Ever since we started our weekly coaching calls, I have found my spark for real estate again. He has not only been helping me with my real estate career, but he is a life coach to me as well.
Andraya BellRealtor 
Words are not adequate enough to properly express my deep gratitude for all the amazing talents and insights that Mike brings to the table. Working with him for the past seven+ years has given me a front-row view of Mike in every type of work scenario.
Sherine BeltranRealtor 
Having worked with many different teams and coaches in the past, I've observed that Mike is uniquely gifted at meeting you exactly where you are at, with approaches that are suited specifically to highlight your personal strengths.
Michelle BenikovRealtor 
Thank you Mike for the guidance and coaching you have and continue to provide allowing me to propel my career forward!
Jason WindellRealtor 
Stop Waiting. Start Winning.
Ready. Aim. ROAR.
You didn’t start this business to struggle. You started it to build a life on your terms.
But somewhere along the way, you got stuck in the loop. Another tool. Another system. Another Monday that was supposed to be different. It’s not a training problem. It’s not a lead problem. And it’s not you being lazy or weak.
It’s an alignment problem. And that’s actually good news — because alignment can be fixed.
When what you value, how you see yourself, and the story you tell about your future all point the same direction, consistent action stops being a battle. It becomes inevitable.
That’s what we build together. Not a script. Not a system someone else designed. A path that fits who you actually are — so that moving forward finally feels natural.
You bring the willingness. I bring the process. Let’s find out what’s really in the way.
How Does It Work?
A Simple Process. A Real Transformation.
We Start With
Your Story
You tell me what's going on. No judgment, no agenda. Just a honest conversation about where you are and where you want to be.
We Find What's
Really In The Way
We look at what you value, how you see yourself, and the story you're telling. The real obstacle is rarely what it looks like on the surface.
We Get You
Off The Launchpad
No generic plan. No one-size-fits-all system. A path built around who you are, so when you launch, you actually fly.
Grab This Free eBook
The Moment Everything Changed
When I first started in real estate, I couldn’t make my calls. I’d dial, then hang up. I told myself I didn’t want to bother people.
I walked around the office frustrated, watching other agents pick up the phone without hesitation. I wondered if I’d made a mistake. I wondered how they could just not care about people the way I did.
Then it hit me.
If I didn’t call those people, a worse agent would. Someone who didn’t care about them the way I did. I wasn’t protecting them by not calling. I was abandoning them.
I rearranged my values that day. I let saving people jump ahead of not bothering them. The calls became easy.
I didn’t realize until much later that I had stumbled onto something much bigger. That moment became the foundation of everything I teach now.
