If you are a parent, nothing is more intense than a kid who just keeps saying, “Mom. Mom. Mom. Mom.” It’s why they win so often no matter how much the parent proclaims never again.

Consistency is Intensity.

Who do you trust, the friend that is always on time or the one who sometimes just doesn’t show up?

You’ve heard “people work with people they know, like and trust.”

That last word is key.

We will work with people we don’t like. Nobody likes their cable company but most won’t try the new company because they aren’t sure they can deliver. Over it all, we care about who can consistently get the job done.

Bruce Lee said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”

We think we can cheat consistency (which is work) by finding that one “magical tool” that will fix everything.

We think that because that is what we are constantly sold. It’s harder to sell that we need to do the work, that the answer is inside of us.

We are so brainwashed into believe the answer is a thing that drug companies are having a hard time beating a placebo in drug trials. And it’s not because the drugs are failing, it’s because our belief in pills is so great, that we are manufacturing a response.

Overcoming the Toolbox Fallacy

You don’t need a new camera, a fancy script, 100 YouTube titles, 71 hooks, great lighting or any of that to start making videos. That’s the Toolbox Fallacy.

The trap is really being set right now with Artificial Intelligence. It’s going to fix everything! No, not yet at least.

I have a quick ebook to help you understand what creates consistency, not because you can’t figure it out but to help make it easier.

If you look to most of the successful people, they are consistent. They likely come off as intense in their own way too.