How To Pick A Real Estate Brokerage

The brokerage you pick can be integral to your success or it can hinder you.  The brokerage is the foundation that you are running your career on. In the end, you can succeed anywhere and you want less obstacles and more opportunities to obtain that success.

A large company can give you access to multiple agents that will throw you their scraps. You might even bump into a mentor. You can also get lost in a large company. The name may even give you some credibility in some circles. If you are new, I often suggest going to a big companies for the amount of people you get to meet. This might be a reason to look at joining a team. If you know the business, then the world is your oyster.

The small companies might not have as many agents to offer you but you might get more attention and access the Principal Broker. 

Whether you pick big or small companies, it’s about the Principal Broker and systems more than anything else. Agents can succeed at either company as long as the situation fits the agent and their goals

The key here is to understand,  you are the one that interviews the Principal Broker and the company. They don’t really interview you, well, the good ones do.  Most big companies just want to fill spots in their office.

What should you ask a brokerage?

  • What training do you offer?
    • Can you sit in on the training before you join?
  • What support will you give?
  • How available is the Principal Broker?
  • Who do you call at 9:30pm at night with an important question?
  • What is the Principal Broker’s background?
  • Do they provide any leads?
  • How can they help you reach your goals? (Make sure you know your goals)
  • What opportunities do they offer that you haven’t even considered?
  • Do they have mentors/coaches for you? (You’re never too experienced to have a mentor/coach)
  • What systems do they provide?
  • What marketing help do they provide? (This could be design help and/or buying signs, flyers, etc.)
  • The financial component is very expansive.
    • Desk fee
    • Commission splits
    • Franchise fees
    • Monthly fees
    • Profit share, revenue share, stocks, and other income opportunities
    • Errors and Omissions Insurance
  • What is the brokerage’s expectations of agents?
  • Do all agents do the same thing to find leads or will the brokerage help the agent find the way that works for the agent?
  • Is there a Company Manual available for you to read over?

There’s more questions but they depend on the situation and what they say. A second interview with the finalists is completely normal. 

Call, email or text me to help work through it.

How To Pick A Real Estate Brokerage
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