This is probably in the top three of questions ask help for in their career so I jotted down 125. I might do another list of the fringe ideas I’ve heard about in the future.
- Put everyone you know into a database
- Call your sphere
- Call your weak ties (people you haven’t talked to in years)
- Message your sphere (Facebook, text, email)
- Have get-togethers (dinner, happy hour, BBQ)
- Popping by sphere’s home
- Join the local chamber
- Join networking groups
- Partner with a good lender
- Monthly newsletter
- Create your own networking group
- Housewarming parties for buyers
- Google ads
- Open Houses (multiples in a day, all day, several a week)
- Facebook ads
- Postcards (Just Listed, Just Sold, Market Upate, What’s My Home Worth)
- Farm a neighborhood (Postcards, flyers, doorknocking, FB ads)
- Social Media presence
- Comment on 90 posts a day
- Put content on YouTube (market, local business, common real estate questions, news)
- Figure out your perfect client and then target them online
- Call expired listings
- Call For Sale By Owners
- Wear a nametag
- Call around neighborhoods
- Doorknock neighborhoods
- Website presence (IDX, blogging)
- Visit businesses
- Podcasts (Real estate, separate field to get to know more people)
- Be the expert through classes, social media, news
- Send hand-written notes
- Build your network of out of area agents
- Give presentations to groups
- Get more involved in charities
- Build trusted alliances
- Get your car wrapped in messaging
- Offer home valuation
- Sponsor events close your heart to meet like-minded people
- Run ads in school programs
- Monthly newsletter
- Get to know divorce lawyers
- Use Slybroadcast to get voicemails out your known contacts
- Connect with busier agents to get their extras
- Give gifts for referrals (not when they close, when they are given)
- Get to know local news personalities
- Contact absentee owners
- Pumpkin Pie giveaway
- Organize a neighborhood wine crawl (trick or treat for adults)
- Frequent the same places so they get to know you
- Have a top referrer dinner every quarter
- Build SEO on your website
- Do seasonal drop offs (flags, seeds, pumpkins)
- Tap into investors
- Teach a first time homebuyer’s class
- Visit banks (mortgage officer turnover is high)
- Be the expert in online groups
- Sponsor someone else’s booth at a farmer’s market
- Wear branded clothing
- Build up reviews on Zillow, Google and Yelp
- Billboards, parkbench, grocery store advertising
- Give referrals to others (Law of Reciprocity)
- Work a niche (garage agent, cul-de-sac agent, biking agent)
- Facebook sale groups
- Meet up groups (often people new in town finding their tribe)
- Create a community facebook page w/o real estate focus
- Be on the board of group or business
- Do a local radio show
- Organize a neighborhood garage sale
- Send monthly market updates – Corefact or other website tools
- Doorhangers
- Give out swag – pens, flyers,
- Support schools/police/firefighters with lunch or supplies
- Pay it forward at a coffee shop/have cashier let them know you paid
- Speak at career day for schools
- Participating in local online discussion about real estate
- Write a book and sell it/giveaway (you can buy ghost written books)
- Donate to friend’s charities
- Donate to kid’s fundraising
- Volunteer for local fundraising and charities
- Search/answer questions on Reddit
- Offer something of value in return for their contact information
- Become an advocate for seniors
- Partner with delivery service to add your flyer like on a pizza box
- Host a neighborhood concert
- Offer a moving truck to your clients on move
- Connect with divorce attorneys
- Find absentee owners
- Radio ads
- Write a book about real estate
- Being the business connector
- Host a Podcast
- Run an area community facebook page
- TV ads
- Donate a part of your income to charities
- Build your reviews on Zillow, Google, Yelp, etc.
- Get interviewed by news stations and podcasters
- Host movie night at a theater
- Build community websites with resources
- Teach first-time homebuyer classes
- Have custom signs for each listing
- Exclusive twilight open houses
- Be opinionated (polarizing) – it’s risky but your tribe will find you
- Become famous by being everywhere
- Make a hype video about you, your team or brokerage
- Get unique business cards – odd dimensions or with offers
- Organize a food drive
- Adopt a street, get your name on the sign
- Search/answer questions on Twitter
- Publish a recurring article in magazines and newspapers
- Get a memorable style (bowtie, hat, etc)
- Consistently blog
- Get season tickets and give them away or share with a client
- Send home anniversary notes or make calls
- Send birthday cards or make calls
- Recent transplants often go to meetup groups
- Add an 800 number to your listing sign
- Run a coming soon launch for your listings
- Advertise on local podcasts (kind of cheap and usually local reach)
- Stand on the street corner with a sign that says will sell homes for food – Story to come later
- Teach a course at a local college
- Get a professional website
- Use landing/squeeze pages
- Make it easy to contact you
- Offer a guarantee
- Just ask
125 Ways to Generate Real Estate Business
