Brian Boero has been in real estate media, marketing and technology since 1997. Before Co-Founding 1000watt, Brian served as President of Inman, real estate’s leading trade media company, and as CEO of VREO, where he created e-signature and document management software for tablet PCs. Brian has led dozens of companies through complex brand and marketing challenges and leads the 1000watt team daily.
00:51 My Favorite Real Estate Newsletter https://1000watt.net/the-dose
02:50 Building 1000 Watt through content
05:09 The essence of marketing is…
07:30 You should be nervous before you share your point of view
09:20 Should agents worry about logo or branding?
12:40 Where should agents start with positioning?
14:22 Using “First, Best, Only”
18:00 How does a new agent position themselves?
19:45 Agent’s reputations have been commoditized and undifferentiated
21:40 How real estate branding has changed over the years
23:40 Using archetypes to figure out brand strategy
28:10 Are rooflines in real estate logos over?
30:30 Deciding on the final position, brand, and logo
33:00 The eXp logo refresh
36:10 Create the story before the pretty logo
37:30 Visual identity
40:20 Does the color of logos matter?
41:10 Are pictures on real estate signs good or bad?
43:10 Can you be too narrow in your niche?
