One of the oldest debates in real estate since the internet began is whether or not to force people to register to see homes on your website.
This is why Zillow won the battle for real estate consumers’ attention. While agents were holding on to the culture of gatekeeping the listings, Zillow was a spigot of information.
We got a $2.2 million buyer because the client’s agent made their clients call a beeper, yes a beeper number, and the agent would call them back. This client was so fed up that they went to Zillow and found our team. So much friction.
iBuyers took off during the pandemic, in part because they were overpaying, but also because the sellers didn’t have to fix up or even clean their houses. It was darn near frictionless.
Before we met, my wife wanted to sell her home but she was a teacher too busy during the school year to want to deal with it and it wasn’t exactly what she wanted to figure out during her Summer break. Then I came along and there wasn’t much for her to do. This hack only works a time or two hopefully so ask yourself where you can reduce friction.
How hard is it for a client to figure out how to contact you?
How many steps does it take to list a house?
Maybe you don’t have to qualify them before you’ve shown one house and proved your value. Maybe the buyer’s consultation comes afterwards.
Do you have a list of qualified vendors or do they have to find a painter, landscaper and other people on their own?
One top agent in Phoenix who sells 400 homes a year has a website https://nohasslelisting.com. He literally has most of his listing presentation material on his website.
Do a Friction Audit on your business and see what you can change.
