I was excited to sit down and talk with Anne Stewart, a four-time icon agent with EXP and a top producer in the Portland market. The discussion shed light on various aspects of being a successful real estate agent in today’s turbulent market, and specifically how Anne leveraged TikTok to grow her business. Below are the key takeaways.
Lean, Mean, and Agile Team Structure
Anne credits a significant part of her success to her agile team structure. In an industry where changes can occur within a month, having a flexible team allows for quick adaptation to market conditions. Anne focuses on three P’s: Productivity, Profitability, and Purpose to maintain a balanced and effective team.
Navigating Market Volatility with Skills and Strategy
Anne emphasized the importance of honing critical skills during downturns like the Great Recession. Today, she relies on those experiences to consult her clients effectively, helping them understand market trends and make informed decisions.
The Power of TikTok in Real Estate Marketing
One of the most intriguing parts of the discussion was how Anne generated significant business from TikTok. Contrary to Instagram, which she describes as a “curated platform,” TikTok allowed her to communicate more authentically. She quickly gained followers and saw her content go viral, which translated into tangible business benefits, even landing her a client within three days of interaction.
Leveraging Traditional Tactics in Modern Times
While new technologies and platforms offer innovative marketing solutions, traditional methods like open houses and sign calls shouldn’t be overlooked. These “old school” tactics are still effective and can be blended with modern strategies for a comprehensive approach.
The Importance of Consistency in Content Creation and Communication
Anne also discussed her consistent communication with her database of 5,000 contacts, sending weekly content pieces, mostly in video format. This continual interaction helps keep her top-of-mind with potential clients and proves the value of consistency in customer relations.
For any real estate agents or coaches looking to adapt and succeed in this volatile market, Anne’s insights offer a roadmap. Whether it’s diversifying your marketing channels to include TikTok or going back to traditional methods, flexibility and agility seem to be the keys to thriving in today’s real estate landscape.
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00:00 – Anne Stewart Into
00:35 – What’s working right now?
02:38 – Skills matter more than ever
05:10 – Tough markets build strong agents
07:10 – How to have tough conversations
09:00 – Should you take overpriced listings?
12:30 – Success on TikTok
17:30 – Interviewed by Washington Post about TikTok
18:50 – $7 Million from TikTok
21:00 – TikTok Tactics
23:00 – Is the market going to crash?
28:11 – Importance of building relationships with agents
32:15 – What doesn’t work now that did 20 years ago?
38:40 – Newsletter Tactics
48:00 – How to get into action
52:45 – Get a coach to hold you accountable
