On this episode as I sit down with the Emmy-nominated visionary of Spirit Media, Bill Dolan. With a career that’s been a beacon in the industry for over 30 years, Bill has orchestrated events that have left hundreds of thousands in awe, directed broadcasts that have reached millions, and provided consultancy that has reshaped numerous world-class organizations.
But Bill’s professional narrative took a dramatic turn in 1999, when a near-death experience profoundly altered his outlook on life, communication, and the heart of marketing. This led to a deep dive into research and eventually to authoring “The 7 Disciplines of Relationship Marketing,” a book that has established him as a leading authority on marketing strategies that resonate on a human level. He’s also in the process of bringing more of his insights into the world with his upcoming book, “Discover Your Brand Soul.”
Tune in as we explore the insights and experiences that have shaped Bill’s impactful approach to marketing and life, where he lives by the creed: Empower your vision with clarity, direction, and passionate purpose.
00:00 – Intro
01:00 – Importance of relationships
03:16 – Authentic relationships
07:08 – Match your story to your audience
10:30 – Three levels of being memorable
12:26 – How we make decisions
14:16 – Flipping the “Like” switch
16:30 – Four steps to forming relationships
22:30 – Your uniqueness is your power
24:15 – How 7DRM is different
