Matt Leicht joins us again to talk about lead generation through YouTube, what works, mistakes, following the algorithm, and much more! Check out his YouTube page here!
Here are some highlights:
- Matt Leicht, a real estate agent, has generated over 300-400 leads a year primarily using YouTube.
- In just the last month, he has generated over $7 million in transactions through YouTube.
- He attributes his success to producing consistent content on the platform, a strategy which quadrupled his business within a year.
- His content strategy had to pivot as the real estate market changed due to the COVID-19 pandemic.
- Even though the real estate market has become more competitive with many agents turning to YouTube, Matt believes those who produce regular content will continue to thrive.
- Matt highlighted the importance of understanding and catering to your niche, rather than trying to appeal to a broader audience.
- He mentions that while views and clickbait titles can drive traffic, they don’t necessarily convert into sales. His focus is on generating valuable leads.
- Matt advised real estate agents to be authentic and genuine in their approach, offering to help rather than making sales pitches.
- He emphasized the importance of follow-ups and establishing a connection with potential clients.
- Matt believes in leveraging technology to provide a personalized touch, like sending video emails to potential clients.
- He stressed the importance of using a Customer Relationship Management (CRM) system to manage and track leads effectively.
- Matt discouraged the idea of trying to be good at all forms of digital marketing, instead suggesting focusing on what one is already good at.
- For those worried it’s too late to start a YouTube channel, Matt advised using SEO tools to identify low-competition, high-search volume keywords.
- Finally, Matt emphasized treating the real estate business as a business, not a hobby, and implementing systems and procedures for sustainable growth.
00:00 – Intro
00:50 – Does YouTube still work?
02:20 – Which agents will thrive in the future?
03:30 – Is there too much competition to start?
04:20 – Know your audience
06:10 – Quality leads without tons of views
08:30 – Who are you attracting if you chase views?
11:40 – Understanding the funnel he creates
18:00 – Following up with leads
20:00 – Scripts Matt uses
26:25 – The first thing he figured out in real estate
28:45 – Understanding sales in real estate
34:50 – Using Bomb Bomb to stay in touch
38:00 – Making them clients for life
40:00 – You will fail if you don’t have a CRM
43:00 – Adjusting systems to scale
45:15 – Don’t get distracted
48:40 – Systems to move people down the funnel
53:00 – What Matt would do if he had to start all over in a new city
55:00 – YouTube isn’t a get-rich-quick path
56:00 – YouTube Tools
59:00 – Creating the lead magnets for the funnel
1:01:00 – Using a client avatar
1:03:00 – Wrap up
