Want to hear how an agent picked up creating video and working YouTube to generate 360 leads in 2022 and convert 1 ni 13 of those? Yeah, I did too.
Matt Leicht grew up in Sarasota Florida and had been a Realtor doing well before COVID hit. LIke many Realtors, he pivoted from his typical lead source through Open Houses to video; he just did video better than most of the Realtors that tried it. Hear about how he got started, what he learned along the way, and how crushes it with video.
01:00 – Matt’s conversion rate on the leads
01:35 – Why video?
04:15 – How he learned to do this from scratch
06:30 – What his first videos were like (terrible)
07:45 – How he figured out his audience
08:50 – Time from lead to close
10:20 – Staying in touch with these leads
12:00 – Realtors lose because they don’t have systems
13:15 – Valuing your time
15:18 – Managing out-of-town buyers
17:30 – How did Matt create boundaries with clients
20:30 – You will be successful when you can say “No.”
22:45 – Business before video
23:45 – The equipment he used in the beginning
28:20 – The basics to get started based on different investment levels
32:53 – Using drones
35:00 – How long it takes to put the videos together
38:20 – Creating catchy headlines and thumbnails
41:20 – Getting over how you look and sound on camera
43:45 – How long did Matt give himself to succeed at this
46:50 – How his athletic background helped him
48:00 – Video can be scary
Find Matt at mattleicht.com or on Instagram
