Kristen Edwards – Killing It With Open Houses

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Kristen Edwards started real estate right as the pandemic hit which abruptly changed her plans. After a bumpy start, she pivoted and started killing it. Just over a year later she lined up 18 closings between July and October of 2021, ending the year with over 30 deals for 2021.

Kristen loves people and pours into them. She connects at open houses and converts! One Open House led to 6 closings! Listen to her talk about her journey, her successes, her failures, how she operates her business and her love for real estate.

01:15 – Started real estate on March 4, 2020 (right before COVID)
02:20 – Open Houses were the plan
03:30 – Became obsessed with learning
05:20 – Starting over from a successful profession
07:12 – One video led to deal
09:22 – Why it took 7 years to move towards her dream in real estate (fear of failure/success)
13:20 – Finding purpose through the pain
15:20 – 18 closings between July 2021 – October 2021
17:26 – One Open House led to 6 closings
20:20 – Farming
23:00 – The reason for Open Houses
26:40 – Open House strategies
28:40 – Best times to hold Open Houses
31:00 – Simple card that made her $11,000
33:20 – Does everyone at an open house have an agent already?
38:30 – Why you might want to use paper sign-ins at Open Houses
40:35 – Using a drip campaign
41:30 – Having a killer Open House
47:15 – Managing busy Open Houses
49:15 – 6 deals closed between Thanksgiving and Christmas
If you want to reach Kristen for a Houston referral: Text or call her at 817.925.3898

Kristen Edwards – Killing It With Open Houses
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