Elevate Your Real Estate Game with ChatGPT's Groundbreaking Technology

Updated 6/16/2023

ChatGPT came blazing onto the scene with its Artificial Intelligence (AI) in December 2022 and wowed the world. Some real estate agents played with it, some were confused and some dove into it and used it for interesting things.

Grab my ChatGPT eBook for Realtors where I dig a bit deeper into it all.

I’ll discuss the quick history of it, how you as a real estate agent can use it, what people are saying, what tools are out there and ideas on how to prompt it for better results.

For those that aren’t familiar with it, let’s dive in.

First of all, and I don’t think anyone cares but none of this is Artificial Intelligence. It is a Large-Scale Language Model that looks smart but isn’t artificial intelligence. It’s the beginning of the puzzle to figuring out AI. That said, everyone is calling it AI so I will continue because all that matters is what we as a consensus call it.

Other services in the past have called themselves AI, but they weren’t even the LLM. They had a pre-written flow chart that you walked through that felt somewhat intelligent but it wasn’t AI. Kind of like when AT&T added 5GE on your phone but it wasn’t really 5G but they wanted you to think you had it.

You have probably seen ads for Jasper.AI as did I. I ignored it thinking it was just a gimmick but some early adopters have been using it for two years. AI has been available for years and now it has hit a tipping point with ChatGPT which came out at the perfect time when people just played with it and had their minds blown.

“Why should Real Estate Agents Care?”

Fighting technology doesn’t work. Putting your head in the sand will put you further behind. Not adopting it and learning to use it will not slow it down. While I don’t see us getting replaced by technology, I do see the agents that adopt technology will replace those that don’t.

Here are some of the things real estate agents can do with AI tools right now:

Write marketing copy based on proven formulas such as AIDA and PAS.
Write or rewrite your listing descriptions in several different tones like “fancy, luxury, sophisticated, etc.
Write email headlines to get higher open rates
Create social media ad
Write social media posts
Objection handlers
Write blogs (but be careful, read more about that later)
City informational pages
Blog Headlines in different styles (persuasive, informational, etc)
Layout homebuyer classes
Create a Homebuyer’s Guide
Video scripts
Podcast scripts
Brainstorming blog and social media topics
Sketchy but at least one agent mentioned helping to write clauses.
Create spreadsheets almost instantly
Create quotes in ChatGPT and then bulk load into Canva

Grab my ChatGPT eBook for Realtors where I dig a bit deeper into it all.

Here are some negative comments from Real Estate Agents I read and my response to them

“If you can’t do the marketing, maybe you shouldn’t be in the business.”

There are about 7 different jobs in real estate and you aren’t good at them all. You hire out what you aren’t good at or you learn to get better. Using AI you will get better because you are seeing better results.

“If you stop using your mind to create things it will eventually stop working.”

It’s actually difficult to learn to ask the right questions. I’ve learned a lot working the AI. Instead of hitting a block and maybe stopping because I can’t figure it out, I keep going because I have an assistant.

“The more you use it the more you are teaching it to replace us!”

When the web came, agents fought it. When they wanted to add a mapping feature, agents fought it. Our value comes from neighborhood knowledge, contract experience, and the ability to navigate the process that is different each time. Many planes can land by use of automation but pilots are still in there.

“Nope, not using it.”

Why not? Why ignore something that is helping others and isn’t going away? The longer you let tech advances get away from you, the harder it is to catch up. Look how fast we have moved in 30 years with technology. Do you think those advances are going to slow down?

“Fake, it doesn’t have any of your personality.”

I have been able to ask it to change its tone and style. I don’t think in most cases you want to go with exactly what it wrote. Quite often you will want to change some words and structure.

“Waste of time.”

It’s tough to understand it in the beginning. People mocked Twitter when it first came out. While any of these things can be a waste of time, it’s about how you use it.

Some positive comments on AI

If I’m having a mental block, I use it for brainstorming and to get my juices flowing.

I just started using it and loving it!

Amazing for newsletters.

“Saving me a lot of time.”

“I’m using it to give me social media ideas.”

“Game changer!”

“The best tool available in my opinion.”

“I use it daily.”

AI Tools

ChatGPT – Free but often unavailable or $20/month for access (no perceived limits yet)
Opus Clip – Amazing AI for clipping and captioning videos.
JasperAI – text and images (paid monthly tiers) focused on marketing applications
GPT-3 – Previous version but larger and more powerful model (free for now) User’s guide
You.com – Like the others, it has GPT-3.5 as it’s background but adds a little something
Copy.AI – text AI (free for 2,000 words a month and then $49 for unlimited)
Chatsonic – text AI and doesn’t have the cutoff of information after 2021 like ChatGPT
DALL-E – Images (token system)
Otter.ai – Live transcription and produces meeting notes
Grammarly – Fixes your grammar and spelling
Originality – Detecting AI content

Others:
AutoGPT: https://github.com/Significant-Gravit…
AgentGPT: https://agentgpt.reworkd.ai/
Generative Agents Game: https://arxiv.org/pdf/2304.03442.pdf
Mubert: https://mubert.com/render/pricing?via…
Wavtool: https://wavtool.com/
Eleven Labs: https://beta.elevenlabs.io/
Glass: https://glass.health/ai/
Consensus: https://consensus.app/search/
Memecam: https://www.memecam.dk/
DoNotPay: https://donotpay.com/
GPT-4 Plugins: https://openai.com/blog/chatgpt-plugins
Segment Anything: https://segment-anything.com/
Blockade Labs: https://www.blockadelabs.com/
Move: https://www.move.ai/

Find more here

What is the danger of using AI?

The one issue coming up so far is Google. While Google has so far stated that all they care about is quality information that people like, the truth is that’s quite easy to figure out that AI has written something. And while you may have a quality blog post that people like, they will likely adjust their ranking parameters to exclude some amount of AI-generated content because it will get messy and noisy quite quickly.

If 300 agents in a city wrote the 7 best things to do in [City], it is going to get ugly. Google never reveals what their search ranking guidelines are because then people try to skirt around the guidelines but I can see them saying that content can’t be more than 70% generated by AI. And if they don’t like the results that are showing up, they’ll dial that back. Understand the possible impact of the 70 blog posts you had AI write yesterday that it could backfire as we talked about on this podcast.

There are reports of AI-written emails hitting Spam filters. I’ve only seen one report and this may just be a coincidence or some other factor. But it’s worth watching.

Be careful of the extensions and new applications, people are trying to take advantage of things like this: Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for Malicious Advertising

What is the danger of not using AI?

There are plenty of agents that do quite well without an internet presence. There are others that do it but pay someone to do it. There are only a few agents that use fax (and they drive everyone else nuts) and I know of an agent that lost a $2 Million client to our team because they only wanted to use a beeper and would call the client back. This was in 2018.

All tools are meant to compress time and these tools do that in spades quite immediately. This is not a fad.

The internet was called a fad when it started and it took a while to catch on.

The smartphone was a called fad but caught on quicker.

Our world will be much different next year and if you don’t understand these simple things that AI can do, you won’t understand the more complicated things it will be doing, and you’re going to be paying someone who does.

How to use these tools

It’s all about the prompts you give it. If you give it basic information, your results will likely be basic.

You have to ask it the right question and possibly give it the parameters of the response.

When working on a listing description I changed the parameters from persuasive to fancy to luxury. If I want to craft a response I can ask it to be professional or friendly. I can ask it to write a blog post at the 7th-grade level or explain something like the theory of relativity like I’m a 5-year-old.

I had it write a Facebook ad in the style of Russel Brunson and Dan Kennedy. You can ask it for different formulas for marketing.

Imagine talking to your grandmother over the phone and explaining how to work a new program. That is sometimes how clear and concise you need to be.

While it can be tough to get the right tone out of ChatGPT, it suggested these words to try: