Jeff Bernheisel is the Lead Marketing & Growth Specialist at Breakthrough Broker.
There’s no one I trust more to dive into a new subject and find the ins and outs of it quickly. He’s the perfect person to talk through the hype behind AI in real estate.
Jeff has been a pillar in the national real estate marketing scene since 2007, having traveled the country working with top agents and brokers on creative digital marketing and lead generation strategies.
Jeff has been featured on CNN, Huffington Post, Inman News, and several other industry-related publications speaking on the topics of copywriting, SEO, Facebook advertising, and lead generation/conversion.
01:00 – There aren’t many, if any, experts in this field
03:00 – True AI is not here yet
06:00 – Prompting Artificial Intelligence correctly
07:00 – Writing like Eminem, sounding like Ryan Reynolds and using it for dating profiles
11:00 – Should you use it to write blog posts?
19:10 – ChatGPT is free…for now. What are the paid versions like?
20:40 – Jarvis.Ai
22:00 – Creating the right prompt for a 1st Time Homebuyer Campaign
29:30 – Using AI to make your listing descriptions pop
32:00 – Where AI will impact Real Estate
39:00 – What can you do with AI and images?
48:00 – Prompts are so important that people are selling them
49:00 – An AI race is coming
50:50 – Breakthrough Broker is the number 1 real estate resource out there
As mentioned in the podcast, here are Eminem and Biggie’s version of Rudolph the Rednosed Reindeer according to ChatGPT:
Eminem –
Yo, listen up, it’s a story ’bout Rudolph
The red-nose reindeer, you better believe it’s true-dolf
He had a nose that shone like a light
But the other reindeer, they just laughed and called him names, right
But on one foggy Christmas Eve, Santa came to say
“Rudolph with your nose so bright, won’t you guide my sleigh tonight?”
Then how the reindeer loved him, as they shouted out with glee
Rudolph the red-nose reindeer, you’ll go down in history
He led the sleigh with ease, through the snowstorm wild and free
And Santa shouted out “Yo, this dude’s the real MVP”
But Rudolph’s nose, it wasn’t just for show
It helped light the way, and the presents to bestow
So don’t let anyone tell you, you ain’t got what it takes
Just like Rudolph, you can shine, no matter what it takes
So let your light shine bright, and don’t let anyone bring you down
Just like Rudolph, you’ll be the talk of the town.
Biggie –
Yo, check it, I’ma tell a story ’bout a reindeer named Rudolph
Red nose shining like a diamond, you know he’s always good
Other reindeer used to laugh and call him names
But little did they know, he’d be the one to claim the fame
On a foggy Christmas Eve, Santa came to the hood
Said “Rudolph, with your nose so bright, you gotta do some good”
So Rudolph stepped up, led the sleigh like a G
And all the reindeer shouted, “He’s the king, can’t you see?”
He guided Santa through the storm, not a package was left behind
And Santa shouted out, “Rudolph, you’re one of a kind”
But it ain’t just the nose that made him shine, it’s the heart he had inside
He showed the haters that he’s more than just a red light on his ride
So don’t let anyone dull your shine, like Rudolph you’ll be on top
Just keep on grinding, and you’ll make it to the top.
Here are examples of ChatGPT rewriting a listing description:
Here are some AI links:
ChatGPT – text AI (free for now and often down as it is being overwhelmed)
GPT-3 – Previous version but larger and more powerful model (free for now) User’s guide
You.com – Like the others, it has GPT-3.5 as it’s background but adds a little something
Copy.AI – text AI (free for 2,000 words a month and then $49 for unlimited)
Chatsonic – text AI and doesn’t have the cutoff of information after 2021 like ChatGPT
JasperAI – text and images (paid monthly tiers)
DALL-E – Images (token system)
Originality – Detecting AI content
