Katie Lance has been working in the marketing and branding world for more than 20 years but in the last 10 years has focused on social media. She is a speaker, author, coach, and trainer and extremely well-respected in the real estate world. You will get a ton of value out of this podcast.
00:47 – Why Real Estate Marketing
01:53 – How has real estate marketing changed in the last 17 years
09:45 – Is it too late to get into social media marketing
12:20 – Dealing with Failure
13:50 – Canva for Realtors
20:00 – Why story matters in your real estate marketing
28:30 – Social Media tactics
30:00 – Content strategy for social media by documenting, creating and batching
38:20 – Should we be only focusing on video?
40:30 – Katie gives a mini MasterClass on Instagram
48:00 – LinkedIn is better than you think for real estate
Connect with Katie Lance on Instagram and check out her resources and classes at KatieLance.com
